Screaming O retailers can now spruce up their stores in the distinctive red livery of the brand and give their sales an added lift thanks to the new Erotic Stimulus package. Coming complete in its own branded folder, the kit contains everything a retailer should need to stimulate Screaming O sales and encourage repeat business.

It will help to make that all-important first Screaming O customer purchase. From that point we know that when people try their Screaming O product their experience is so good that they will soon be coming back to you for replacements or different products from the range.

Available free of charge to all customers buying more than £250 of Screaming O products.

The all new "HIM Cream"

August sees the arrival of the new ID HIM Cream - a rich, creamy, long-lasting premium lubricant that enhances the pleasure of male masturbation and anal play.

Already receiving great reviews from users in America, Him Cream performs brilliantly staying smooth and silky for as long as needed, leaving no sticky residue behind.

It is available in a unique and sexually charged leather scent and also unscented formulations and comes packaged in handy pocket sized 1oz mini tubs, 5.5oz and 15oz jars.